Senior Digital and Growth Marketing Manager
Core
Drive high-intent web traffic, ensure end-to-end data/conversion tracking, and execute an 'Always Be Testing' strategy to turn web properties into an automated, high-converting growth engine.
Role type
Senior specialized expert IC growth marketing manager (web/CRO)
Builds
Automated, high-converting web properties and growth engine
Domain
SaaS/B2B technology, AI-powered customer service
Required skills
Webflow, Google Analytics (GA4), conversion tracking, AI tooling for content scaling, technical MarTech integration, A/B testing, SEO/AEO/GEO, cross-functional partnership
Preferred skills
None stated
Technologies
Webflow, Google Analytics (GA4), HubSpot, Salesforce, Unify
Responsibilities
Own website growth end-to-end focusing on traffic growth, quality, and funnel conversion; Scale content and personalization with AI tools; Configure and troubleshoot GA4 event firing, UTM tracking, and integrations; Champion 'Always Be Testing' culture and build custom dashboards; Partner cross-functionally with Advertising, Product, and Sales/RevOps; Optimize site for SEO, AEO, and GEO; Concept and optimize interactive web tools and trial/demo flows
Seniority
Senior, hands-on IC