Paid Ads & Search Specialist (Africa)
Core
Drive local user acquisition and brand growth for Binance in Africa through paid ads, SEO, and digital marketing.
Role type
Local Market Digital Specialist (Africa)
Builds
Local user base and brand presence in African markets
Domain
Cryptocurrency / FinTech / Digital Assets
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid ads management, SEO (on-page, link building), transcreation, local market fluency, performance data analytics, competitor intelligence, content strategy
Preferred skills
AIO & GEO experience, crypto/FinTech industry background
Technologies
AppsFlyer, Sensor Tower, Similarweb
Responsibilities
Adapt global paid strategy to local reality via transcreation, monitor daily/weekly/monthly performance using analytics tools, drive local SEO and content visibility, feed local market intelligence to global strategy
Seniority
Mid-level, hands-on IC