Director of Demand Generation
Core
Own and scale the global demand generation engine to drive predictable, scalable pipeline across self-serve (PLG) and sales-led motions for a B2B SaaS Merchant of Record.
Role type
Director of Demand Generation (B2B SaaS)
Builds
Global demand strategy, full-funnel pipeline, and repeatable marketing programs across paid media, SEO, ABM, and lifecycle.
Domain
B2B SaaS / Payments Infrastructure
Required skills
B2B SaaS demand generation leadership, full-stack channel expertise (paid, SEO, ABM, lifecycle), commercial fluency (CAC, LTV, attribution), ABM strategy, cross-functional partnership, team leadership, AI literacy for marketing automation.
Preferred skills
Experience scaling demand engines for both PLG and sales-led motions, expertise in startup/mid-market/enterprise segments.
Technologies
Martech stacks, data infrastructure, AI tools for testing and personalization.
Responsibilities
Lead global demand strategy aligned with GTM goals; drive pipeline growth across channels; design and execute segment-specific campaigns; develop and optimize ABM programs; partner with Sales, Growth, and Product Marketing; manage performance reporting and experimentation; build scalable martech systems; hire and coach a high-performing team.
Seniority
Director, hands-on IC with team leadership
