Senior Marketing Business Analyst
Core
Provide marketing leaders with crucial insights, recommendations, and data-driven decisions by analyzing SEM, SEO, and Generative AI channels.
Role type
Senior Marketing Business Analyst (Strategic Advisor)
Builds
Marketing data infrastructure, reports, models, and forecasts for paid search, organic search, and AI-driven channels.
Domain
Digital Marketing / Data Analytics / Generative AI
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Tableau, SEM/SEO analysis, Generative AI tools, root cause analysis, forecasting, metric definition, process mapping
Preferred skills
Python/R/MATLAB, advanced degrees/MBA, probability/statistics, process improvement
Technologies
Tableau, Google Analytics, Google Search Console, Google Ads, Claude, Gemini, ChatGPT
Responsibilities
Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts; Use descriptive and diagnostic analytics to develop actionable recommendations; Define metrics aligned with company strategy; Measure and diagnose performance of SEM, SEO, and Generative AI channels; Map marketing processes to data flows; Proactively identify opportunities to improve efficiency and revenue; Work with stakeholders to empower data-backed decision making; Leverage Generative AI tools to accelerate analysis and automate reporting; Build and maintain marketing data infrastructure.
Seniority
Senior, hands-on IC