Head of Demand Generation
Core
Own and transform the demand generation function to drive pipeline and revenue through signal-based marketing and AI-driven workflows.
Role type
Senior leadership demand generation head (marketing)
Builds
Demand generation pipeline and revenue for an early education SaaS platform
Domain
Early education technology / B2B SaaS
Required skills
Demand generation strategy, AI and agentic tooling implementation, channel innovation (GEO/AEO/dark social), team turnaround, budget reallocation, funnel definition
Preferred skills
Experience leading inherited teams, data-driven decision making, partnership with sales leadership
Technologies
Agentic tools, AI search, signal-based marketing platforms
Responsibilities
Own pipeline and revenue numbers, diagnose and retool channel mix, shift to intent-based marketing, launch new growth channels, embed AI in workflows, partner with sales on funnel metrics
Seniority
Senior, hands-on IC with leadership scope