Growth Copywriter
Core
Lead the development and optimization of high-performing marketing communications across the entire customer journey for a healthcare technology company focused on women's menopause care.
Role type
Senior Growth Copywriter (Direct Response)
Builds
Automated lifecycle campaigns, landing pages, paid advertising concepts, and conversion-focused microcopy.
Domain
HealthTech / Women's Health / Direct-to-Consumer Telehealth
Required skills
Direct-response copywriting, Conversion optimization, A/B testing design and analysis, Lifecycle marketing automation, Voice of Customer (VoC) analysis, Healthcare advertising compliance, AI-powered content workflows, Data-driven experimentation, Cross-functional collaboration, Empathetic communication
Preferred skills
DTC telehealth experience, Menopause/women's health topic expertise, Statistical significance interpretation
Technologies
Meta, Google, YouTube, AI-powered copywriting tools, Email/SMS platforms
Responsibilities
Own end-to-end growth copywriting strategy from acquisition to retention, Design and execute rapid A/B testing experiments for messaging, Create and optimize automated lifecycle communications (email, SMS, push), Develop persuasive messaging for high-intent conversion touchpoints, Create performance-driven advertising concepts for paid channels, Analyze marketing performance indicators (CTR, conversion rates, LTV), Translate customer insights into effective messaging angles, Leverage and train internal AI tools for content production, Ensure compliance with healthcare advertising standards
Seniority
Senior, hands-on IC