Responsable communication marketing
Core
Orchestrating communication and marketing strategy to drive brand visibility and support digital deployment for a B2B HR services company.
Role type
Senior Marketing & Communications Manager
Builds
Brand positioning, media relations campaigns, digital marketing initiatives, and content strategies for HR services.
Domain
Human Resources / B2B Services
Deliverable
product features
Required skills
Brand positioning, content strategy & copywriting, media relations, digital marketing strategy, CRM management, SEO, budget management, team leadership, project management
Preferred skills
B2B services experience, HubSpot expertise, event planning, partnership negotiation
Technologies
HubSpot, WiseStamp, Zoho, CookieYes, Google
Responsibilities
Define brand positioning and annual marketing plan; ensure brand consistency across touchpoints; manage content calendar and external communications; lead PR and media campaigns; oversee digital projects and marketing tools; manage external agencies and freelancers; track KPIs and budget performance.
Seniority
Senior, hands-on IC with management responsibilities
