Brand and Events Manager, CoStar Real Estate Manager & Visual Lease
Core
Shape and grow brand, PR, social media, content, and events strategy for CoStar Real Estate Manager and Visual Lease platforms to support business growth and brand visibility.
Role type
Senior Brand and Events Manager (B2B SaaS)
Builds
Brand visibility, reputation, thought leadership content, and events for lease management software platforms
Domain
Commercial real estate technology / B2B SaaS
Deliverable
product features
Required skills
Brand strategy, PR and media relations, content strategy, social media management, people leadership, B2B SaaS marketing experience, writing and editing
Preferred skills
HubSpot proficiency, journalism experience, enterprise customer marketing
Technologies
HubSpot
Responsibilities
Define core brand messaging and unique value proposition; lead brand, PR, and event strategy; manage PR agency relationships; cultivate thought leadership opportunities; develop and execute social media content strategy; create marketing content including blogs, case studies, and video scripts; manage and mentor a Marketing Events resource; oversee onsite events strategy and budgets.
Seniority
Senior, hands-on IC with people leadership
