Director of Marketing
Core
Lead creative, advertising, and communications efforts to build brand strength and drive customer acquisition across agriculture, construction, forestry, turf, golf, and rural living sectors.
Role type
Director of Marketing (Strategy & Team Leadership)
Builds
Strategic advertising campaigns, regional/local events, internal communications, content marketing, and community investment plans.
Domain
Agriculture, Construction, Forestry, Turf, Golf, Rural Living
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, team leadership, vendor management, event planning, public relations, cross-functional collaboration, travel readiness
Preferred skills
Experience with Canadian team alignment, website improvement oversight
Technologies
None stated
Responsibilities
Develop and execute communication and advertising strategies for Australia and New Zealand; Enhance lead generation and drive customer acquisition across all business sectors; Oversee internal creative teams and manage relationships with external creative vendors; Collaborate with operations to plan and support tradeshows, field days, demo days, and other industry events; Support operations in creating and maintaining robust community investment plans for each location; Implement a cohesive strategy that aligns business objectives with customer and community goals; Proactively develop and execute public relations strategies to increase brand awareness; Work closely with the Canadian team to ensure strategy alignment, address website improvements and bug fixes, and manage ongoing maintenance and continuous improvement efforts
Seniority
Director, strategic leadership with team management