Global Product Marketing Manager
Core
Drive execution of marketing strategies for an international medical imaging portfolio (fixed, mobile, fluoroscopy, digital X-ray) powered by AI, transforming positioning into go-to-market initiatives and sales enablement.
Role type
Global Product Marketing Manager
Builds
Go-to-market initiatives, product launches, sales enablement programs, and marketing campaigns for medical imaging solutions.
Domain
Medical technology / Healthcare / B2B
Deliverable
product features
Required skills
Product launch execution, sales enablement development, competitive intelligence, content creation with clinical evidence, global marketing strategy adaptation, regulatory compliance, stakeholder coordination, project management, analytical skills.
Preferred skills
MBA, experience in medical device industry, additional language skills.
Technologies
None stated.
Responsibilities
Develop and manage product launch plans; coordinate external marketing campaigns and press initiatives; create sales enablement materials (battlecards, presentations); monitor competitors and translate insights into strategy; create product information sheets and case studies; develop standardized global marketing materials; maintain marketing asset libraries and compliance workflows; track KPIs and coordinate marketing events; gather customer feedback for product roadmap discussions.
Seniority
Mid-level (3–5 years experience)