Marketing Manager
Core
Senior B2B marketing leader responsible for establishing thought leadership, creating high-impact content assets, and building authority-led narratives to support revenue growth and market positioning.
Role type
Senior B2B Marketing Manager (Thought Leadership & Growth)
Builds
Authority-led content systems, executive narratives, sales enablement tools, and distribution channels for exhibition strategy and commercial effectiveness.
Domain
B2B Marketing / Exhibition Industry / Content Strategy
Required skills
B2B marketing strategy, content strategy, brand leadership, executive content creation, sales partnership, strategic judgement, writing and editing, CRM/marketing automation management
Preferred skills
HubSpot expertise, experience in long-cycle high-consideration buying environments
Technologies
HubSpot
Responsibilities
Define and strengthen the company's point of view on exhibition ROI and design effectiveness; Lead creation of guides, frameworks, and executive-led content; Build repeatable content systems from flagship ideas to distribution; Partner with CEO to translate insights into credible content across channels; Work with Sales to convert buyer objections into enablement tools; Track performance indicators including engagement quality and revenue contribution using HubSpot
Seniority
Senior, hands-on IC