PR & Content Marketing Specialist
Core
Spearhead brand narrative and accelerate inbound growth by crafting high-conversion content, securing earned media, and developing thought leadership assets for B2B tech.
Role type
PR & Content Marketing Specialist
Builds
Client-facing collateral, white papers, op-eds, social content, and digital campaigns
Domain
B2B Technology Marketing
Deliverable
product features
Required skills
Strategic content planning, media relations, thought leadership writing, SEO optimization, data-driven iteration, full-funnel content mastery
Preferred skills
B2B tech marketing experience, journalism background
Technologies
SEO tools, digital marketing platforms
Responsibilities
Co-author and execute brand and content strategy; craft client-facing collateral to convert leads; secure earned media through journalist relationships; author white papers and op-eds; develop social media content; optimize content for search rankings; submit industry award applications; track and analyze performance metrics
Seniority
Mid-Senior, hands-on IC