Senior Marketing Manager (Content)
Core
Drive global content strategy, develop thought leadership programs, and connect content to key audiences across media, digital, and events channels.
Role type
Senior Marketing Manager (Content Strategy)
Builds
Global marketing programs, thought leadership assets, executive positioning content, and media campaigns.
Domain
Professional services / Advisory / B2B
Deliverable
product features
Required skills
Content strategy, thought leadership development, executive positioning, media relations, storytelling, project management, analytics, team mentorship, AI tool adoption
Preferred skills
B2B or professional services experience, global matrixed organization experience, Monday.com, HubSpot, Google Analytics
Responsibilities
Support strategic planning of global marketing priorities; lead development of annual flagship content initiatives; own end-to-end content workflow; identify emerging industry trends; partner with subject matter experts; develop evergreen content initiatives; oversee production and publishing across channels; track performance and translate metrics into insights; mentor junior team members; leverage emerging tools and technologies including AI.
Seniority
Senior, hands-on IC