Product Marketing Manager
Core
Shape and deliver product marketing for WGSN Group (WGSN and IWSN), connecting product development with customer and commercial needs to drive adoption and retention.
Role type
Senior B2B Product Marketing Manager
Builds
Go-to-market plans, messaging frameworks, sales enablement assets, and customer value narratives for subscription data and intelligence products.
Domain
B2B SaaS / Data & Intelligence / Trend Forecasting
Deliverable
product features
Required skills
B2B product marketing strategy, go-to-market planning, positioning and value proposition development, customer persona creation, sales enablement, adoption analysis, campaign management, data translation, stakeholder coordination
Preferred skills
Experience in subscription models, data or intelligence environments, managing multiple product launches
Technologies
None explicitly stated
Responsibilities
Own the group product marketing calendar and align communications with product roadmaps; Develop and deliver go-to-market plans for product launches; Create messaging frameworks, battlecards, and sales presentations; Translate complex product features and data into clear customer benefits; Identify opportunities to increase product adoption and engagement; Define success measures and evaluate campaign effectiveness
Seniority
Senior, hands-on IC