Senior Manager, Marketing Operations
Core
Senior Manager responsible for the scalability and data integrity of marketing and lead-generation infrastructure within Revenue Operations.
Role type
Senior Manager, Marketing Operations (RevOps)
Builds
Marketing campaign architecture, lead acquisition processes, and revenue-tech integrations
Domain
B2B SaaS, Video Security, Revenue Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
HubSpot architecture, Salesforce management, data hygiene, campaign tracking, Excel/Google Sheets advanced functions, B2B sales/marketing process knowledge, cross-functional collaboration
Preferred skills
Marketing automation platforms, ad tech, analytics tools, RevOps experience
Technologies
HubSpot, Salesforce, Marketo, Gong, Outreach/Salesloft, Sales Navigator, Gainsight
Responsibilities
Provide reporting and analytics to business partners; maintain and optimize HubSpot account architecture; own campaign strategy and execution in Salesforce; support RevTech operations including CRM integration and lead-flow optimization; act as a resource for ad-hoc analytics and process improvements; collaborate with Demand Gen and Sales Ops to optimize lead distribution; identify inefficiencies and implement process solutions
Seniority
Senior Manager, hands-on IC with team management