User Acquisition Manager AI Products
Core
Own end-to-end User Acquisition strategy and execution for customer accounts while partnering with Product and Engineering to build AI agents and automation for performance marketing.
Role type
Senior IC User Acquisition Manager (AI Products)
Builds
AI-powered user acquisition workflows, agents, and automation tools
Domain
AdTech / Mobile Marketing / AI
Deliverable
production ML models | product features
Required skills
end-to-end UA lifecycle ownership, paid media budget management, multi-channel campaign execution (Meta, Google, TikTok, Apple Search Ads, Unity), attribution and incrementality analysis, creative strategy, customer advisory, product requirement translation
Preferred skills
agency account management, AdTech/MMP experience, AI product evaluation, prompt engineering, marketing automation
Technologies
Google Ads, Meta, TikTok, Apple Search Ads, Unity
Responsibilities
Develop growth strategies aligned with revenue and ROAS goals; launch and optimize campaigns across multiple acquisition channels; define creative concepts and partner with designers/AI tools; analyze performance and communicate results; support sales with demos and strategy discussions; validate new features using real campaigns; help define best practices for scaling UA through AI
Seniority
Senior, hands-on IC
