Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)
Core
Lead a high-impact marketing organization to scale a B2C subscription business and build enterprise B2B marketing strategy in the online learning industry.
Role type
VP of Marketing (B2C Subscription + B2B Enterprise)
Builds
B2C subscription growth, enterprise demand generation, and modernized marketing technology ecosystem.
Domain
Online learning / EdTech
Required skills
B2C subscription marketing, B2B enterprise/institutional marketing, demand generation, MarTech modernization, AI integration, budget management ($5M+), organizational transformation, cross-functional leadership
Preferred skills
None stated
Technologies
MarTech stack, AI-powered automation, data architecture
Responsibilities
Lead unified marketing strategy for B2C and B2B; Drive B2C subscription growth via multi-channel marketing; Build enterprise demand generation strategies; Partner with Sales/Operations on pipeline and infrastructure; Lead MarTech modernization and AI integration; Manage marketing budget; Direct content strategy; Lead and develop marketing team
Seniority
Executive (VP level)
