Product Marketing Manager - South Asia
Core
Own end-to-end go-to-market strategy for priority Binance products across South Asia markets, driving product adoption and engagement through localized campaigns and lifecycle initiatives.
Role type
Product Marketing Manager (South Asia)
Builds
Product adoption and engagement for digital-asset products in South Asia
Domain
Cryptocurrency/Web3, Fintech, South Asia
Deliverable
product features
Required skills
Go-to-market strategy, market research, competitive analysis, campaign design, copywriting, stakeholder coordination, product localization, user research, data interpretation, cross-functional collaboration
Preferred skills
Experience in cryptocurrency/Web3 ecosystem, understanding of South Asia markets, ability to operate at strategic and executional levels
Technologies
CRM, in-app channels, lifecycle marketing tools
Responsibilities
Define goals, audience, positioning and messaging; localize global product narratives; partner with Legal and Compliance teams; monitor industry trends and competitor activities; champion marketing experimentation culture
Seniority
Mid-Senior, hands-on IC