Principal Product Marketing Manager
Core
Lead product marketing for Circle's Digital Assets product pillar, defining positioning, launches, and global adoption strategies for digital asset solutions.
Role type
Principal Product Marketing Manager (Digital Assets)
Builds
Go-to-market strategies and adoption for USDC, EURC, USYC, Circle Mint, and emerging digital asset services
Domain
Fintech, digital assets, blockchain infrastructure, stablecoins
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional leadership, competitive intelligence, data-driven decision-making, narrative development for complex technical concepts
Preferred skills
Crypto/blockchain ecosystem experience, institutional financial products knowledge, high-growth environment experience
Technologies
USDC, EURC, USYC, Circle Mint, blockchain infrastructure
Responsibilities
Define and execute end-to-end go-to-market strategies, develop differentiated positioning and messaging, partner with Product to influence roadmap priorities, lead global product launches, build sales and partner enablement materials, own competitive intelligence efforts, drive cross-functional initiatives for ecosystem expansion
Seniority
Principal, strategic ownership & cross-functional influence