Principal Product Marketing Manager
Core
Lead product marketing for Circle's Digital Assets product pillar, defining positioning, launches, and global adoption of digital asset solutions.
Role type
Principal Product Marketing Manager (Digital Assets)
Builds
Go-to-market strategies, positioning, and launch execution for USDC, EURC, USYC, Circle Mint, and emerging digital asset services.
Domain
Fintech, Digital Assets, Blockchain Infrastructure
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional leadership, competitive intelligence, data-driven decision-making, narrative development for complex technical concepts
Preferred skills
Crypto/blockchain ecosystem experience, institutional financial products knowledge, high-growth environment experience
Technologies
USDC, EURC, USYC, Circle Mint, Blockchain
Responsibilities
Define and execute end-to-end go-to-market strategies; Develop differentiated positioning and messaging; Partner with Product to influence roadmap priorities; Lead global product launches; Build sales and partner enablement materials; Own competitive intelligence efforts; Drive strategic cross-functional initiatives
Seniority
Principal, strategic leadership with hands-on execution