Principal, Commercial – Direct GTM
Core
Drive structured Go-to-Market (GTM) execution and readiness for the Provider portfolio, ensuring new products and enhancements translate into measurable adoption and revenue impact for direct customers.
Role type
Principal, Commercial GTM Lead (Direct)
Builds
Repeatable GTM models, commercialization playbooks, and operating cadences for product launches.
Domain
Healthcare SaaS / Enterprise Software
Deliverable
product features
Required skills
GTM strategy, cross-functional leadership, portfolio planning, pricing strategy, project management, data analysis, stakeholder management, commercialization execution
Preferred skills
Master's degree, experience in healthcare SaaS or enterprise software
Technologies
None explicitly stated
Responsibilities
Execute GTM plans for new Provider products; lead quarterly commercial portfolio planning; partner with Sales Engineering to evolve the function; define and manage product portfolio governance projects; create and report metrics on GTM efficacy; own commercialization outcomes for new product launches; monitor and analyze commercial performance; build scalable commercialization playbooks.
Seniority
Principal, strategic execution & cross-functional integration