Standardized Job Template
Core
Building a field function to drive pipeline and revenue through account-based marketing (ABM) and customer engagement programs for a fintech platform.
Role type
Field Marketing Manager (Revenue-facing)
Builds
Account-based marketing programs, customer engagement cadence, and flagship conferences (Float Forward)
Domain
Fintech / Financial Services
Required skills
ABM strategy, pipeline generation, event program management, budget ownership, vendor management, stakeholder communication
Preferred skills
AI tool adoption, community relationship building, 0-1 build experience
Technologies
AI tools for research and campaign execution
Responsibilities
Own end-to-end field and ABM programs from qualification to closed-won revenue; Build repeatable customer marketing programs; Establish always-on customer engagement cadence; Manage flagship bi-annual customer conference; Maintain live roadmap and run stakeholder syncs; Weigh programs against marketing opex and CAC; Manage vendors and contractors
Seniority
Mid-Senior, hands-on IC
