Sr Demand Generation Manager
Core
Sr Demand Generation Manager responsible for turning product strategy into integrated campaigns that generate qualified pipeline and accelerate revenue growth.
Role type
Sr Demand Generation Manager
Builds
Multi-channel demand generation campaigns, full-funnel marketing programs, and account-based marketing initiatives
Domain
B2B Marketing, Enterprise Software/IT
Required skills
B2B demand generation, full-funnel campaign planning, email marketing, webinar management, digital advertising, account-based marketing (ABM), marketing automation, CRM management, project management, data analysis
Preferred skills
IT/cybersecurity/enterprise software domain knowledge, technical audience marketing
Technologies
Marketo, Salesforce
Responsibilities
Own and execute multi-channel demand generation campaigns from strategy to performance reporting; Develop annual, quarterly, and campaign-specific marketing plans aligned with revenue growth; Design and launch full-funnel campaigns to generate qualified leads and create pipeline; Lead campaign execution across email, webinars, digital ads, ABM, and field events; Partner with Web & Brand teams to ensure landing pages and creative assets communicate product value; Collaborate with Product Marketing and Content teams to activate messaging and campaign assets; Support sales enablement by aligning campaign objectives and lead handoff processes; Track campaign performance and optimize results using data and insights
Seniority
Senior, hands-on IC
