Director, Marketing Technology & Campaign Operations
Core
Leads the technology, data, and operational infrastructure powering a global marketing organization, owning the MarTech ecosystem, campaign operations, and AI adoption roadmap.
Role type
Director, Marketing Technology & Campaign Operations
Builds
Global marketing technology stack, multi-channel campaign execution, and data governance infrastructure for North America, EMEA, and APAC.
Domain
B2B Marketing Technology, Data Operations, AI Implementation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing technology strategy, MarTech roadmap development, vendor selection and negotiation, Salesforce administration, Marketo administration, multi-channel campaign management, data governance, AI workflow integration, distributed team leadership, budget management
Preferred skills
Intent data platform experience (6sense, ZoomInfo, Clay), cybersecurity background, SaaS environment experience, marketing technology certification
Technologies
Marketo, Salesforce, 6sense, ZoomInfo, Clay
Responsibilities
Own the strategy, architecture, and performance of the marketing technology ecosystem; Develop and maintain a 12–18 month MarTech roadmap; Lead vendor selection and technology investment decisions; Manage integrations between marketing systems and core business platforms; Lead the adoption of AI across marketing technology and workflows; Own database strategy, lifecycle stages, lead scoring, and attribution; Establish data governance and compliance practices; Lead end-to-end campaign operations across email, webinars, and direct mail; Manage budget and market development fund administration; Lead and develop a distributed global team.
Seniority
Director, strategic leadership with hands-on oversight
