Growth Product Manager - Website & Conversion
Core
Own conversion strategy and optimization for website pages and paid landing pages to drive sign-ups, demo bookings, and product adoption for Financial Services and Monetization.
Role type
Growth Product Manager (Website & Conversion)
Builds
Website pages, paid landing pages, and product journeys for Financial Services and Monetization
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
Conversion Rate Optimization (CRO), A/B testing methodology, analytics and behavioral insights, roadmap management, project management, data analysis, hypothesis formulation
Preferred skills
Experience in B2B SaaS, fintech, or data-driven environments
Technologies
Amplitude, Contentsquare, A/B testing platforms, analytics dashboards
Responsibilities
Define and execute conversion strategy for key journeys, build and run continuous A/B testing programs, manage the website conversion roadmap, produce and optimize paid landing pages, define instrumentation and tracking plans, coordinate cross-functional delivery
Seniority
Mid-level (3–5 years experience)