Field Marketing Manager (NYC)
Core
Execute regional field marketing programs, events, and ABM campaigns to build awareness, support sales, and generate pipeline for Coder's AI development environment in North America.
Role type
Field Marketing Manager (B2B SaaS)
Builds
Regional marketing programs, virtual/in-person events, co-branded campaigns, and ABM plays for high-priority accounts.
Domain
B2B Technology / Developer Tools / AI Software Development
Deliverable
product features
Required skills
Regional field marketing execution, event management, account-based marketing (ABM), project management, cross-functional partnership with sales, campaign localization, vendor coordination, pipeline support.
Preferred skills
Marketing to developers/DevOps/platform engineering teams, enterprise SaaS experience, cloud infrastructure knowledge, marketing automation/CRM/ABM platforms proficiency, partner/channel marketing, performance measurement.
Technologies
Asana, Salesforce, HubSpot, 6sense, HockeyStack, event platforms, shared content systems.
Responsibilities
Execute regional field marketing plans aligned to global strategy; run virtual and in-person events; support lead generation and pipeline goals; partner with global teams to localize content; execute co-branded campaigns with partners; partner with sales on ABM plays; coordinate account-specific assets and communications; manage pre-event ABM motions; keep projects organized and timelines moving.
Seniority
Mid-Senior, hands-on IC
