Growth Management - User Growth I Exp- 5 -10 Years
Core
Drive monetization outcomes (ARPU, engagement, category adoption) for Paytm's consumer app through traffic strategy, cross-sell, and experimentation.
Role type
Senior Growth Manager (Monetization & User Growth)
Builds
Scalable offer frameworks, traffic allocation strategies, and cross-sell hooks within discovery journeys.
Domain
Fintech / Mobile Payments / Consumer Internet
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Unit economics (ROI, CAC/CPA, payback), funnel analysis, cohort-based retention, structured experimentation, cross-functional execution, stakeholder influence
Preferred skills
Fintech/payments ecosystem experience, segmentation/personalization models, lifecycle channel management (push/WhatsApp/in-app), dashboard proficiency
Technologies
A/B testing frameworks, data visualization tools, experimentation platforms
Responsibilities
Own app monetization KPIs (ARPU uplift, conversion to paid actions, repeat usage); Build traffic allocation strategies to maximize incremental ARPU; Scale cross-sell avenues by embedding monetization hooks in high-frequency moments; Run structured experimentation cycles (hypothesis to iteration); Manage referral programs for incremental acquisition and retention.
Seniority
Senior, hands-on IC