Senior Manager, Marketing, Mexico
Core
Building Airwallex's marketing presence from the ground up in Mexico, localizing global campaigns, and partnering with the local commercial team to generate pipeline and accelerate customer growth.
Role type
Senior Manager, Country Marketing (New Market Launch)
Builds
Localized marketing programs, content roadmaps, and field events for the Mexican cross-border commerce and fintech ecosystem.
Domain
Fintech, Payments, Cross-border Commerce, B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Country/region marketing strategy, new market launch execution, integrated campaign operations, funnel optimization, stakeholder management, project management, analytical skills, bilingual communication (English/Spanish), local market credibility
Preferred skills
Cross-border payments/treasury/FX marketing, high-growth fintech expansion experience, agency/vendor management
Technologies
None explicitly stated
Responsibilities
Plan and execute local physical and hybrid field events; develop and execute the local content roadmap; localize global messaging and campaigns; build marketing programs around Mexico's cross-border commerce ecosystem; develop high-quality Spanish-language content; partner with the Mexico commercial organization to identify priority industries; build relationships with local fintech and business communities; coordinate local market requirements with cross-functional teams; own the regional marketing budget; define and track local marketing KPIs; act as the brand voice in Mexico
Seniority
Senior Manager, hands-on IC with strategic ownership