Market Owner, CAN Manual Therapy & Mental Health
Core
Own the Canadian Manual Therapy and Mental Health markets end-to-end, setting goals, tracking metrics, and driving strategy to improve outcomes for practitioners.
Role type
Senior Market Owner (General Manager for customer segment)
Builds
Go-to-market strategy and coordinated execution across Customer, Marketing, and Product teams for Canadian Manual Therapy and Mental Health segments
Domain
B2B SaaS for healthcare practitioners (Manual Therapy, Mental Health)
Deliverable
product features
Required skills
Market strategy, go-to-market strategy, cross-functional leadership, metric-driven decision making, stakeholder management, product-market fit analysis, strategic planning
Preferred skills
P&L management, former General Manager experience, deep familiarity with manual therapy/mental health landscape, former practitioner experience
Technologies
None stated
Responsibilities
Set annual goals around key market metrics and adjust strategy; Develop and maintain a research-backed view of practitioner needs and competitive dynamics; Partner with Marketing to define go-to-market strategy; Represent the market internally to advocate for roadmap priorities; Align immediate needs with longer-term product priorities; Identify partnership ideas and new growth vectors; Attend industry events to build trust and strengthen market position