Director of Channel Sales, North America
Core
Own North American retail and distributor revenue end-to-end for a premium electrical muscle stimulation wearable, driving sell-through and reorders.
Role type
Director of Channel Sales
Builds
Retail and distributor channel for a home-use EMS wearable
Domain
Health & Wellness / Wearable Technology
Deliverable
product features
Required skills
Retail buyer relationships, Distributor management, Channel strategy execution, Launch planning (planogram, training, demo), Sell-through analysis, Field travel, Cross-functional alignment
Preferred skills
Medical device experience, FDA-regulated product knowledge, EMS category expertise, CRM tooling, Trade marketing, International channel experience, Team management
Responsibilities
Open doors with retail buyers and distributors across wearables, fitness, recovery, and health commerce; Personally own product launches through the first 90 days on shelf; Read sell-through data and act within weeks 4-12 to prevent stock stagnation; Build and execute the North American channel strategy; Represent the US channel internally to inform product and supply decisions.
Seniority
Director, hands-on IC