Creative Strategist
Core
Develop data-driven creative concepts and advertising campaigns for diverse brands by combining consumer research, market insights, and performance analytics.
Role type
Creative Strategist (Advertising & Digital Marketing)
Builds
Video and static advertising campaigns, creative briefs, scripts, and messaging for DTC and B2B brands.
Domain
Digital Marketing, Advertising, Performance Marketing
Required skills
Creative strategy, consumer research, performance marketing, copywriting, creative brief development, data analysis, social media trend analysis, scriptwriting, project management
Preferred skills
Experience with paid digital advertising, understanding of social media advertising formats, adaptability to feedback
Technologies
Social media platforms, digital advertising tools
Responsibilities
Develop creative briefs for video and static ads, conduct consumer and competitor research, monitor campaign performance, research social media trends, analyze creative testing results, write scripts and headlines, brainstorm creative concepts, collaborate with creative directors and designers, track project deliverables, review creative materials for brand consistency
Seniority
Mid-level, hands-on IC