Senior Omni-Channel Manager
Core
Leads strategy and execution of omnichannel growth across major retail and digital commerce platforms, shaping performance marketing programs spanning retailer.com, in-store, online grocery, and emerging retail media environments.
Role type
Senior IC Omni-Channel Manager (People Manager)
Builds
Omnichannel growth, customer acquisition, and sales across digital and physical retail channels
Domain
Retail, Digital Commerce, Performance Marketing, AI-driven Advertising
Deliverable
Product features (marketing programs, campaign systems)
Required skills
Omnichannel performance marketing strategy, multi-million-dollar media budget management, AI-driven bidding and campaign system orchestration, team leadership and coaching, retail media network partnership, incrementality testing and attribution methodologies, Martech and AI solution implementation, full-funnel retail media format evaluation, complex data translation
Preferred skills
Creative judgment, emerging technology interest, structured product data management
Technologies
SEM, AI-powered advertising platforms, agentic tools, Martech solutions, Excel, Microsoft Office
Responsibilities
Lead omnichannel performance marketing strategy across retail media platforms; Manage and optimize multi-million-dollar media budget with AI-driven systems; Oversee autonomous campaign decisions including bidding and budget allocation; Partner with retail media networks and AI platforms; Recruit, coach, and mentor the Omni Senior Associate; Collaborate with Sales, E-commerce, Brand, and Creative teams to drive integrated growth; Develop learning agendas for testing and attribution; Evaluate emerging retail media formats and AI tools; Translate complex performance data into actionable recommendations.
Seniority
Senior, hands-on IC with people management responsibilities
