Spécialiste, marketing par comptes ciblés
Core
Execute Account-Based Marketing (ABM) campaigns to drive expansion at existing enterprise and mid-market client sites.
Role type
Senior B2B SaaS Account-Based Marketing Specialist
Builds
Paid LinkedIn and programmatic campaigns, coordinated multi-channel programs (webinars, events, email), and landing pages for industrial operations software.
Domain
B2B SaaS / Industrial Operations Software
Required skills
B2B SaaS marketing, paid digital advertising, ABM strategy, multi-channel campaign execution, project management, data analysis, Salesforce, Outreach
Preferred skills
ABM tools (UserGems, ZoomInfo, Clay, Demandbase, 6sense), offline direct mail, industrial software sector experience
Technologies
LinkedIn, Salesforce, Outreach, UserGems, ZoomInfo, Clay, Demandbase, 6sense
Responsibilities
Drive paid ABM programs on LinkedIn and programmatic channels; configure and manage ABM campaign tools; write briefs for creative teams; report on campaign results and propose account-specific approaches
Seniority
Mid-Senior, hands-on IC