Senior Local Area Marketing Manager
Core
Lead a national team of Local Area Marketing Partners to drive commercial performance and customer engagement across the ALH venue network, acting as a key leader in a newly developed Local Area Marketing Team.
Role type
Senior Local Area Marketing Manager (Partnering)
Builds
Local marketing strategies and campaigns for pubs in Australian communities
Domain
Hospitality / Local Area Marketing
Deliverable
product features
Required skills
Relationship management, team leadership and coaching, marketing framework design, budget management, data analysis (footfall/revenue), stakeholder influence, brand standards compliance
Preferred skills
Hospitality industry experience, tertiary marketing qualification
Technologies
Marketing planning toolkits, briefing processes, post-campaign review frameworks
Responsibilities
Lead and coach Local Area Marketing Partners; Partner with State Operations Managers to align local marketing with commercial objectives; Standardise planning toolkits and frameworks; Conduct post-campaign reviews; Oversee regional marketing budgets and allocate resources; Ensure local integration of national and state campaigns.
Seniority
Senior, hands-on IC with team leadership