Consumer Engagement Manager
Core
Lead a team of Brand Ambassadors to execute customized event and sampling programs that bring the Monster Energy brand to life within local markets.
Role type
Senior IC consumer engagement manager (experiential marketing)
Builds
Local brand activations, sampling programs, and community engagement events
Domain
Consumer goods / Energy drinks / Experiential marketing
Deliverable
product features
Required skills
Team leadership, event planning and execution, stakeholder management, budget tracking, vendor coordination, market research, brand standards enforcement, logistics management
Preferred skills
Marketing degree, experience in grassroots marketing, valid driver's license, ability to travel
Technologies
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Responsibilities
Recruit, hire, train, and manage Brand Ambassadors; execute event planning from concept to completion including logistics and permits; partner with Brand Managers and sales teams on national strategies; research and secure local event opportunities; manage company assets and inventory; provide market insights and performance reporting.
Seniority
Mid-level, hands-on IC
