Marketing Deployment Manager (Entertainment & Events)
Core
Lead a high-performance team to drive brand presence and sales in entertainment venues (bars, nightclubs, festivals) through impactful partnerships and on-site deployment activities.
Role type
Senior Marketing Deployment Manager (Entertainment & Events)
Builds
Brand presence and sales volume in on-premise entertainment channels across Sweden
Domain
FMCG / Tobacco harm reduction / Entertainment & Events
Deliverable
client delivery
Required skills
Team leadership, strategic execution, relationship management, investment management, performance tracking, project management, agency management, commercial acumen, consumer behavior understanding
Preferred skills
FMCG industry experience, entertainment channel activation experience, Swedish language proficiency
Technologies
None stated
Responsibilities
Develop and implement channel business plans aligned with KPIs; Build strong partnerships with on-premise account owners and festival teams; Manage end-to-end deployment of marketing campaigns; Guarantee ideal budget allocation and cost-effective activations; Monitor KPIs and sales performance to adjust strategies; Lead direct reports to ensure operational excellence
Seniority
Senior, hands-on IC with team leadership