B2B Paid Advertising Specialist
Core
Execute, optimize, and strategically develop paid advertising campaigns across a portfolio of B2B and e-commerce clients, managing full-lifecycle ad operations and data-driven reporting.
Role type
B2B Paid Advertising Specialist (IC)
Builds
Paid media campaigns and performance reports for B2B and e-commerce clients
Domain
Digital Marketing / B2B Advertising / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads, Google Ads, TikTok Ads, campaign management, budget pacing, data analysis, Google Analytics, Shopify, Excel, client communication, testing roadmaps
Preferred skills
LinkedIn Ads, Pinterest Ads, direct-response marketing, lead generation, B2B marketing strategy, AI-enabled tools
Technologies
Meta, Google, TikTok, Google Analytics, Shopify, Excel
Responsibilities
Execute and optimize paid advertising campaigns end-to-end across multiple platforms; manage campaign timelines, budgets, and performance; analyze data to identify growth opportunities and recommend optimizations; prepare and present performance reports using data storytelling; manage client testing roadmaps and experiments; monitor budget spending and identify risks; collaborate with strategists and cross-functional teams.
Seniority
Junior to Mid-level, hands-on IC