Brand Marketing Lead
Core
Lead integrated brand campaigns across global markets, shaping briefs and managing agency partnerships to drive cultural relevance and performance for Hinge's dating app.
Role type
Senior individual contributor brand marketing lead
Builds
Global brand campaigns and go-to-market strategies
Domain
Consumer technology / Dating app
Deliverable
product features
Required skills
Integrated campaign leadership, agency relationship management, strategic brief development, cross-functional stakeholder alignment, cultural trend analysis, paid media fluency, budget tradeoff analysis
Preferred skills
Experience in creative agencies or in-house consumer brands, ability to convert ambiguity into recommendations, high creative bar advocacy
Technologies
Paid media platforms, analytics tools
Responsibilities
Steer integrated brand campaigns from brief to launch with minimal oversight, shape campaign briefs and go-to-market plans as a thought partner to Strategy, lead external agency relationships, align cross-functional stakeholders, manage cultural partnerships and sponsorships, own campaign performance narrative with Growth & Analytics, serve as a thought partner on annual global brand planning
Seniority
Senior, hands-on IC