CRM MarTech & Email Ops Manager
Core
Own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration to architect scalable systems and drive performance through data.
Role type
Senior IC CRM MarTech & Email Operations Manager
Builds
Scalable email campaigns, CDP data pipelines, and MarTech platform integrations
Domain
Marketing Technology / Customer Data Platforms / Email Operations
Required skills
Email operations & lifecycle management, CDP configuration, Liquid/HTML/CSS coding, SQL, AI tool leverage, Deliverability management, Stakeholder management, Process design, A/B testing, Compliance knowledge
Preferred skills
Machine learning concepts for marketing, API integration specifications, Cross-channel journey orchestration, Experimentation & funnel optimisation
Technologies
Braze, Optimove, Sendgrid, Segment CDP, Liquid, HTML, CSS, SQL, AI tools
Responsibilities
Build, QA, deploy, and report on daily email campaigns; Design and maintain email template architecture; Write and maintain technical coding for personalisation; Manage deliverability and sender reputation; Lead MarTech roadmap for CDP and engagement platforms; Configure CDP connections and define tracking plans; Leverage AI tools to accelerate production and build AI-assisted workflows; Support GTM launches by translating product briefs into campaign execution; Manage stakeholder conflicts and enforce production SLAs.
Seniority
Senior, hands-on IC
