Marketing Events & Partnerships
Core
Develop and execute events strategy and partnership program to accelerate growth in e-commerce, SaaS, and multi-entity businesses by creating connections with potential customers and building a partner ecosystem.
Role type
B2B Marketing Manager (Events & Partnerships)
Builds
Industry events, webinars, roundtables, and partner marketing campaigns
Domain
SaaS / Fintech / Sales Tax Automation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B events management, partnership development, project management, data-driven ROI analysis, cross-functional collaboration
Preferred skills
Marketing to finance/tax professionals, knowledge of sales tax compliance, familiarity with e-commerce platforms (Shopify, Amazon) and financial systems (QuickBooks, NetSuite), partner marketing program experience, HubSpot/Salesforce proficiency
Responsibilities
Lead planning and execution of industry events targeting e-commerce, SaaS, and finance professionals; Identify and secure speaking opportunities at conferences; Organize and host webinars and virtual roundtables; Build relationships with influencers and tax communities; Manage partnership marketing campaigns including content creation and joint promotional activities; Track and report on event ROI, lead quality, and pipeline impact
Seniority
Mid-Senior, hands-on IC
