Principal, Major Event Strategy & Operations
Core
Build event measurement, attribution models, and a speakers bureau to support scaling the event portfolio from 20 to 30 events, while taking direct ownership of the flagship Customer Conference.
Role type
Principal, Major Event Strategy & Operations (Builder)
Builds
Event measurement scorecards, pipeline attribution models, and a global speakers bureau
Domain
B2B Event Marketing & Strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B event marketing leadership, end-to-end conference ownership, event measurement & pipeline attribution, speakers bureau management, large-scale program execution ($5M+), executive stakeholder influence
Preferred skills
Cybersecurity/identity security background, acquired brand event series experience, Salesforce campaign management, global event experience (EMEA)
Technologies
Salesforce
Responsibilities
Own end-to-end delivery of the flagship Customer Conference (venue, content, production, stakeholders); Lead strategic planning and execution for assigned major events; Build and maintain event scorecards and pipeline attribution models for finance leadership; Build and run a speaker's bureau for executive and SME participation
Seniority
Principal, hands-on IC with strategic ownership
