Marketing Specialist
Core
Manage in-house paid social and YouTube advertising campaigns to generate high-quality leads and optimize campaign performance for a property and financial services firm.
Role type
Paid Media Marketing Specialist
Builds
Paid lead generation campaigns across social media and YouTube
Domain
Property & Financial Services
Required skills
Paid social media advertising, YouTube advertising, Campaign optimization, Lead generation strategy, WordPress content management, Salesforce Marketing Cloud, Data analytics and reporting, CRM management
Preferred skills
Property industry experience, Large budget management, Creative testing and iteration
Technologies
WordPress, Salesforce Marketing Cloud, YouTube Ads, Paid Social Platforms
Responsibilities
Build and manage high-volume paid campaigns across paid social and YouTube, Optimize targeting and media spend to improve lead quality and ROI, Update website content in WordPress and brief developers, Support email marketing and nurture campaigns, Implement campaign tracking and deliver performance reports, Share insights with Sales and Consultant teams