Sr Product Manager - Growth Marketing Enablement
Core
Own the connective tissue between marketing and product to shape how millions of users discover and return to Kraken's consumer trading products.
Role type
Sr Product Manager - Growth Marketing Enablement
Builds
Marketing product roadmap, campaign experiences (in-app/web journeys), lifecycle messaging, and acquisition/retention mechanics.
Domain
Consumer Fintech / Crypto Trading
Deliverable
product features
Required skills
Product roadmap ownership, campaign experience design, lifecycle messaging strategy, user psychology, UX thinking, funnel optimization, A/B experimentation, paid media product foundations, metrics definition.
Preferred skills
None stated
Technologies
None stated
Responsibilities
Own the marketing product roadmap end to end; Design and launch tailored campaign experiences; Raise the bar on lifecycle messaging; Own incentives layer for new and returning users; Apply user psychology and UX thinking to find funnel leaks; Improve landing page and search performance; Partner with marketing, design, engineering and data.
Seniority
Senior, hands-on IC