Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch
Core
Lead end-to-end brand strategy and commercialization for Survodutide, a next-generation therapy for obesity and metabolic health, in Australia.
Role type
Senior Brand Manager (New Product Launch)
Builds
Integrated Customer Plans, launch readiness strategies, omnichannel campaigns, and market entry plans for a pre-launch pharmaceutical asset.
Domain
Human Pharma / Obesity and Metabolic Health
Deliverable
product features
Required skills
Pharmaceutical brand management, launch readiness, Integrated Customer Plans (ICP), segmentation and targeting, value proposition development, competitive intelligence, omnichannel campaign execution, stakeholder engagement, forecasting, budget management.
Preferred skills
Experience in obesity, diabetes, or cardio-metabolic disease, pre-launch environment experience, market shaping.
Responsibilities
Develop and execute launch readiness for Survodutide in Australia; build and implement Integrated Customer Plans; define value proposition and messaging; develop launch scenarios and business cases; monitor brand performance and optimize investment; lead agency partners for omnichannel campaigns; act as central connector across Medical, Market Access, Sales, and Regulatory teams.
Seniority
Senior, hands-on IC with leadership potential