Lifecycle Marketing Specialist (Part-Time)
Core
Design and execute data-driven lifecycle messaging flows to guide sports betting users from onboarding to retention based on real-time product usage and game events.
Role type
Lifecycle Marketing Specialist
Builds
Email, push, and in-product messaging campaigns tied to sports betting behavior and product flows
Domain
Sports betting / Consumer mobile apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing, email marketing, retention marketing, CRM marketing, product flow analysis, A/B testing, segmentation, copywriting
Preferred skills
Sports betting domain expertise, Iterable, Braze, Customer.io, HubSpot, Klaviyo
Technologies
Iterable, Braze, Customer.io, HubSpot, Klaviyo
Responsibilities
Trigger messages around key moments (first bet, wins, streaks, inactivity, game days), build and optimize lifecycle flows, translate product flows into timely messaging, test and iterate on timing and segmentation, partner with product and growth teams
Seniority
Mid-level, hands-on IC