Omnichannel Manager, Activation
Core
Drive omnichannel transformation by executing retail media activations and delivering best-in-class Point of Purchase (POP) content and assets across digital and physical retail touchpoints.
Role type
Senior IC omnichannel activation manager (retail media & shopper marketing)
Builds
Omnichannel retail media executions, POP assets, and shopper experience frameworks for Pharmacy, Grocery, Amazon, and other eRetail channels.
Domain
Consumer Packaged Goods (Nutrition) + Retail Media & eCommerce
Deliverable
product features
Required skills
Retail media execution, Point of Purchase (POP) content management, eCommerce strategy, digital campaign optimization, analytics-driven performance evaluation, process framework development, stakeholder management, project management
Preferred skills
eRetail or Shopper/Trade/Brand Marketing experience, Amazon Vendor Central, Digital Asset Management (SkuLibrary, IntelligenceBank), Digital Shelf Analytics (Profitero), Project Management tools (Monday.com), basic design tools (Photoshop, Canva)
Technologies
Amazon Vendor Central, SkuLibrary, IntelligenceBank, Profitero, Monday.com, Photoshop, Canva
Responsibilities
Maintain POP assets and digital content standards across retailer capabilities; deliver omnichannel retail media executions including internal/agency briefing and artwork approvals; collaborate with Brand Marketing, PMO, and Legal to codify content processes; monitor industry trends to build capability toolkits and reset success benchmarks.
Seniority
Mid-Senior, hands-on IC