Growth - Digital Marketing (Consumer)
Core
Lead global paid marketing strategy and execution for ChatGPT's consumer product to drive user acquisition, activation, retention, and monetization across diverse international markets.
Role type
Senior Consumer Paid Marketing Leader (Global)
Builds
Global paid media campaigns, audience strategies, and creative workflows for a scaled consumer AI product.
Domain
Consumer Technology / AI / Global Performance Marketing
Deliverable
product features
Required skills
Global paid channel strategy, international market expansion, consumer journey optimization, experimentation and incrementality measurement, cross-functional partnership, AI-enabled creative workflows, budget pacing and forecasting, localization strategy.
Preferred skills
Experience with programmatic and affiliate channels, scaling subscription or mobile products, balancing global consistency with local relevance.
Technologies
Paid Search, Paid Social, Programmatic, Affiliate platforms, AI-enabled creative and optimization tools.
Responsibilities
Define and execute global paid channel strategy across multiple channels; manage significant international marketing investments; optimize the full consumer journey from acquisition to monetization; develop audience and creative strategies for diverse segments; partner with regional teams to adapt campaigns and build scaling playbooks; drive experimentation and measurement to inform channel decisions; build AI-enabled workflows to increase iteration velocity.
Seniority
Senior, hands-on IC with strategic leadership