Marketing Lead - Merrell & Saucony
Core
Lead execution of global and local brand strategies for Merrell and Saucony in Australia, creating campaigns, content, partnerships, and activations that resonate with outdoor and running communities.
Role type
Marketing Lead (Brand & Trade)
Builds
Marketing campaigns, content, partnerships, and retail activations for Merrell and Saucony
Domain
Sport, Running, Outdoor, Lifestyle
Deliverable
product features
Required skills
Brand strategy execution, Localisation of global campaigns, Social and digital marketing strategy, Influencer and athlete relationship management, Cross-functional collaboration, Content production support, Retail experience integration, Agency management, Campaign performance analysis
Preferred skills
Experience in sport, running, outdoor or lifestyle marketing, Genuine interest in running/outdoor culture, Creative and hands-on approach
Technologies
Digital marketing tools, Social media platforms, PR channels, Retail POS systems
Responsibilities
Lead execution of global and local brand strategies, Localise global campaign toolkits, Develop and execute social and digital marketing strategies, Identify and build relationships with athletes and influencers, Work closely with PR, eCommerce, merchandise and retail teams, Support photoshoots and content production, Partner with store experience teams, Collaborate with external agencies, Work with global brand stakeholders, Monitor campaign performance and report on results
Seniority
Mid-Senior, hands-on IC