Sr Integrated Media Planner
Core
Develop and execute innovative, multi-channel media strategies for leading brands and agencies, combining strategic thinking, market research, and digital media expertise to create integrated campaigns that deliver measurable business results.
Role type
Senior Integrated Media Planner
Builds
Integrated media campaigns and strategies for client brands
Domain
Digital advertising and media planning
Required skills
Digital media planning, programmatic advertising, media buying strategies, real-time bidding (RTB), Demand-Side Platforms (DSPs), syndicated research tools, market intelligence, Microsoft Excel, PowerPoint, campaign optimization, vendor negotiation, insertion order management, billing execution
Preferred skills
Third-party ad servers experience, digital reporting and analytics dashboards (e.g., Datorama), Basis certification
Responsibilities
Develop and present integrated media recommendations tailored to client objectives; maintain in-depth understanding of digital media landscape and emerging trends; mentor and train junior team members; negotiate with media vendors and publishers to secure optimal inventory and pricing; manage insertion orders and coordinate post-approval revisions; execute and optimize campaigns to meet budget and KPI targets; support Finance teams with billing execution and reconciliation; monitor campaign performance and client satisfaction.
Seniority
Senior, hands-on IC with mentorship responsibilities