Performance Marketing Lead
Core
Own the end-to-end performance marketing function to generate qualified sales leads (SQLs) and convert them into customers for industrial robotics and automation solutions.
Role type
Senior individual contributor performance marketing lead
Builds
Scalable paid acquisition and conversion systems across search, social, and web
Domain
B2B Industrial Robotics / Manufacturing Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search strategy, Paid social strategy, Conversion rate optimization, Marketing technology architecture, Unit economics analysis, Ad copywriting, A/B testing, Data attribution modeling
Preferred skills
Experience in B2B technology or industrial markets, Robotics/automation domain knowledge, Conversion API implementation
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, HubSpot, Conversion APIs
Responsibilities
Build and optimize granular keyword and ad group structures for paid search campaigns
Seniority
Senior, hands-on IC
