Marketing Analyst – Paid Media & Content
Core
Marketing Analyst responsible for paid media campaigns on Meta Ads, organic content creation for Instagram/LinkedIn/TikTok, and coordinating in-person video recording sessions.
Role type
Marketing Analyst (Paid Media & Content)
Builds
Digital marketing campaigns and video content assets for an education and professional development company in Latin America.
Domain
EdTech / Professional Development
Required skills
Meta Ads Manager, lead generation campaign optimization, organic content strategy for Instagram/LinkedIn, TikTok video formats, copywriting, scriptwriting, HubSpot, data analysis (CPL, conversions), external vendor coordination
Preferred skills
Creative judgment, digital content trend awareness, autonomous organization
Technologies
Meta Ads Manager, Meta Business Suite, HubSpot
Responsibilities
Configure and monitor Meta Ads campaigns, create and manage organic content calendars, write copy and scripts, coordinate weekly in-person video recording sessions, edit and publish content, analyze campaign performance, collaborate with sales team on lead quality
Seniority
Mid-level, hands-on IC